Industrial Product Development for Complex B2B Products

Mechanical. Electrical. Software. All under one roof, managed by the same team that builds the machines to manufacture them.

When your product requires mechanical, electrical, and software engineering to work together, most firms outsource at least one discipline. We don’t.

DEVELOP is an industrial product development company based in Verona, Wisconsin. We provide product design and development for complex B2B products where multiple engineering disciplines converge, from early design through production-ready systems. No other company designs products AND builds the machines that manufacture them.

That closed loop between product development and production equipment is what makes the difference.

Customers and Partners we’ve worked with

The Problem

Your product requires engineering depth across multiple disciplines, and your team doesn’t have the capacity or the convergence expertise to manage it internally.

You don’t have the time to scope it or the team to execute it internally. And you need a partner who can manage the intersection of mechanical, electrical, and software without dropping the ball at the handoff between disciplines.

That convergence is the hard part. Not the individual disciplines. The management of how they come together.

What We Do

Product development work typically falls into three core areas:

Electromechanical Product Development

Products with PCBs, firmware, sensors, actuators, and mechanical enclosures that all have to work together. Industrial instruments, control systems, powered devices, clean tech products, food processing equipment.

Industrial Equipment Design

Productized machines that get manufactured and deployed. Complete B2B machines with specific functions that your customers use in their operations.

Design for Automation

Products designed specifically to be manufactured on automated production lines. Tolerances, materials, handling geometry, part orientation, and assembly sequence optimized for robotic handling and automated assembly.

Software and Interface Development

From firmware on the PCB to operator touchscreens to web applications that connect your product to the cloud. The full software stack, under the same roof as the mechanical and electrical teams. Firmware handles machine-level communication and device control. UI/UX handles how operators and users interact with the product through touchscreens and HMIs. Cloud connectivity handles monitoring, data, and remote access. When the software team sits next to the hardware team, the interface between them doesn’t get lost in translation.

Prototyping and Validation

In-house 3D printing, CNC machining, PCB assembly, and functional prototyping. We build and test before committing to production tooling.

Design for Manufacturing (DFM/DFA)

Every product is designed with manufacturing and automation in mind. If it's hard to manufacture, hard to assemble, or hard to use, it's not done yet.

PROCESS

Product Development Process

Scope

Understand your product requirements, your market, and your manufacturing path

Prototype

Build functional prototypes in-house. EVT verifies component-level functionality.

Design

Production-ready CAD, PCB layouts, firmware architecture, BOM finalization. DVT confirms the system.

Validate

PVT at pilot scale. Manufacturing documentation, test protocols, quality specifications.

Manufacture

Production-ready handoff to your manufacturing team, or transfer to DEVELOP’s automation department.

Extension of Team — Your Product Development Department

A bolt-on, siloed division of your company. Key technical leads dedicated, full bench behind them.

PROCESS

Product Development Process

Extension of Team — Your Product Development Department

A bolt-on, siloed division of your company. Key technical leads dedicated, full bench behind them.

The Full Circle

Most product development firms hand off a design and hope manufacturing goes well. DEVELOP does both. We design products, then we design and build the machines that produce them.

Single-source vertical integration means you control cost, quality, and timeline for the entire project under one roof. Mechanical, electrical, software, prototyping, CNC machining, PCB assembly, fabrication, and final assembly all happen in one facility with one team. There’s no finger-pointing between vendors, no handoff delays, and no surprises when pieces don’t fit.

Not every engagement needs the full circle. Sometimes you just need a product designed. Either way, having both capabilities under one roof means we’re designing with the full picture in mind.

How We Work With You

We operate as an extension of your engineering team. You get full bench access with key technical leads and account management dedicated to your program. The full team’s expertise is behind every project, but you always know who’s accountable.

Every engagement starts with understanding your business. The longer we work together, the more context we carry forward, which reduces rework and improves outcomes. Most engagements continue through an Extension of Team model, where we stay embedded as your product development partner.

Is This Right for You?

Are you looking for an extension of your team where engineering, manufacturing, and design converge to create the highest-value product? Your product requires mechanical, electrical, and software to converge

Your internal team can’t cover all three disciplines

You need a redesign to support automation, higher volumes, or a new market

You want your product designed by the same team that can build the production equipment

You’re a $100M+ company or a high-growth company building your first manufacturing operation

What Scoping Produces

Scoping is how we focus the engineering energy. Scoping defines direction before full design begins.. We’re setting the direction so the team is headed the right way with enough flexibility to find the best solution.

Product requirements and convergence mapping across disciplines

Business and customer analysis informing design direction

Technical feasibility and architecture direction

Manufacturing path analysis and DFM/DFA considerations

Cost modeling and CapEx direction

Risk assessment and regulatory landscape

A clear vector for the engineering team to follow

Your scoping investment is credited toward your first project, up to $25,000.

What the Full Engagement Produces

When the project moves through the full development stages (Scope, Prototype, Design, Validate, Manufacture), you receive:

Complete CAD deliverables

PCB design files and embedded firmware (if applicable)

Full software stack: firmware, UI/UX, cloud connectivity (if applicable)

Bill of materials with sourcing recommendations

DFM/DFA analysis and manufacturing documentation

Functional prototypes validated through in-house testing

A clear next step: production tooling, automated production system, or Extension of Team for ongoing support

FAQs

Frequently Asked Questions

Most firms outsource at least one discipline. DEVELOP has mechanical, electrical, and software under one roof. No other company designs products AND builds the machines that manufacture them. That full lifecycle is what makes the difference.

Complex B2B products where mechanical, electrical, and software converge. Electromechanical devices, industrial equipment, clean tech products, food processing equipment, connected machines and devices, and products designed for automated manufacturing.

No. Some clients are manufacturers. Others are B2B or high-growth companies with products but no internal manufacturing engineering team.

Yes. From firmware on the PCB to operator touchscreens to cloud-connected web applications. The full software stack is developed in-house alongside the hardware.

Product development engagements start at $30K. Scope and investment depend on the complexity of the product and the disciplines involved. Engagements start with scoping. Your investment is credited toward the project, up to $25,000.

Yes. That’s the full circle. Same engineers, same building. We design products, then we design and build the custom machines and robotic systems that produce them.

You get access to our full bench of engineers on an ongoing basis, with key technical leads and account management dedicated to your program. For companies with product roadmaps who need consistent engineering depth without the hiring timeline.

Product development engagements typically start around $30K and scale based on complexity, number of engineering disciplines, and level of validation required. Most projects begin with scoping to define cost range and feasibility before full development begins.

Product design focuses on how something looks and functions. Product development includes the full process of making that design real, including engineering, prototyping, validation, and preparing it for manufacturing. At DEVELOP, product development includes designing both the product and the systems used to produce it.

An Automation Assessment functions as a focused factory audit service, but with a specific objective: determining automation feasibility and capital readiness.

While traditional factory audit services may review compliance, safety, or operational performance, this engagement evaluates automation potential, integration risk, and cost direction before equipment is designed or purchased.